Video Collection International

Video Collection International Limited (formerly The Video Collection) was a UK-based video company formed in 1984 and established in 1985.

Originally part of the Prestwich Group, based in New Southgate, London, it was subject to a management buyout headed by Steve Ayres as CEO and Paddy Toomey (ex-Woolworths) as MD.

The vision of "Sell Through Video" was born with the strong Woolworths association driving the retail sales. The Video Collection was allied with ITV and Channel 4, and distributed many of their titles from their franchises; they also operated the Cinema Club budget label, as well as an American division, Strand Home Video. The company was renamed to VCI in 1994 due to financial difficulties, and in 1999 the company was sold to the Kingfisher group. In 2004, the company merged with BBC Video to form 2 Entertain.